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30 May
Sofia Ernst stars in a commercial for the most expensive resort real estate in Russia
A new video for the MANTERA Seaview residence complex with the most expensive resort real estate in Russia features Sofia Ernst, a famous Russian actress. The filming took place in six natural locations in Russia and lasted three days.
A new video for the MANTERA Seaview residence complex with the most expensive resort real estate in Russia features Sofia Ernst, a famous Russian actress. The filming took place in six natural locations in Russia and lasted three days.
To shoot the promotional video, FIVE, a resort real estate developer, assembled a professional team - major theater and film actress Sofia Ernst, Moslab experts specializing in filming luxury goods and collectors’ real estate, 3D modeling professionals from Mosgraf and the Dear People production company that has experience of working with VOGUE, ELLE, Cartier and Carolina Herrera.
To prepare the 30-second advertising video, six natural locations in Russia were selected that corresponded to the premium aesthetics of the project. For the filming, an original capsule collection of premium brand clothing was selected, and art objects, exhibition samples of premium interior items, and exhibits from European and Russian vernissages were integrated into the setting of the video. The filming process lasted 3 days, and the promotion lasted a month.
Anna Sakova, marketing director of FIVE, a resort real estate developer: The video presents the most exciting moments of life in MANTERA Seaview residence, from sailing on a yacht to a relaxing holiday on the coast and contemplating the seascape in one of the 11 swimming pools of the complex. The visuals reflect the wellness philosophy that is gaining popularity today, which permeates our entire project, from its facilities to the service component. Sophia Ernst’s character helped convey the mood of a resort holiday and the inextricable connection of the project with natural aesthetics.”
