What does luxury real estate need premium merch for?

Experts from the resort real estate developer FIVE took part in the Mallpic forum and exhibition in Sochi. At the “Marketing a Shopping Center and Attracting Traffic” session, Anna Sakova, marketing director of FIVE, a resort real estate developer, spoke about the product approach to marketing and the features of its application in the deluxe class MANTERA Seaview residence project.

According to Anna, it is important to use a creative approach in the implementation of luxury real estate projects and in developing a loyalty program, as well as to develop an individual approach to each customer using customer-centricity. And it is this function that allows you to create authentic merch, which has a special place in the premium class of resort real estate.

Thus, the MATERA Seaview residence project has developed a unique line of gifts from the Five Hearts collection, which opens a door to the resident’s heart.

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